Watch: Exclusive Behind the Scenes with Lindsay Lohan
ET has exclusive footage of Lindsay Lohan behind the scenes while shooting an innovative new ad campaign.
Serving as the muse for the Marc Ecko Cut & Sew collection, a new digital campaign has been created that bridges the gap between traditional media and online marketing by merging technology with print media to create what they’ve termed as an “augmented reality.”
With each image in the ad campaign, the actress appears in a related skit written by Marc Ecko himself.
“A muse has the ability to inspire the artist to create in ways they wouldn’t otherwise contemplate,” Marc tells ET. “For better, or worse, they make you feel something, emotionally. I cast Lindsay because people are fascinated with her — they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon.”
Additionally, the website will display interactive features that allow visitors to choose an emotion they want a hologram image of Lindsay to play out — plus they can record a video of themselves with the hologram version of the star and post it on their social media site of choice.
Meanwhile, the troubled starlet’s mother Dina Lohan says she’s “doing great” in rehab after her jail release.
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