Assessing the Plus Size Market in Fit, Price and Fashion
With the new year getting into full swing, it is a good time to evaluate the plus size market potential in order to give us some clues as to what is in store for plus size for 2012.
It appears as though fit and quality are still front and center in the minds of plus size women with having the item in line with keeping us fashion conscious as a close second and then price.
Although, its really hard to rank the three elements, lets face it, if the top, jacket, skirt or pants do not fit, we wont buy it. As for price, that is the most justifiable element in my mind. I can justify price if I love the item! I have had many customers do the same. We love it we wear it and we have fun with it!
Speaking of loving an item, what do you think about this Art of Cloth Abby Tunic? I love the Art of Cloth line and this is a perfect example of justifying price if I love the item! This line is just pure wearable art and we are so glad that it has been embraced by our customers.
If the item is not on trend, we wont buy it. My informal research with my customers has revealed that many plus size women feel left out when it comes to two things: the retailer not carrying their size or that there is nothing to wear that is fashionable. Many are amazed that we have a whole store just for plus size.
The other element I would have to add is work-to-weekend wear. Neon Buddha is one of our key lines that conveys this trend very well.
I look forward to 2012 and in a few weeks revealing to you the newest selections of fashionable styles that fit and wont break the bank!
Also, check out the Fashion Flash post for this week! The gals over at Fab Over 50 have some great New Years tips!
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